Welcome to Serengeti Living
An immersive Decorex 2025 experience where design meets technology. See how seamless automation, invisible sound and world-class lighting can transform not just interiors, but everyday life.
At Homeplay, we craft luxurious, technology-enhanced interiors that are intuitive, inspiring and effortlessly elegant.
We collaborate with interior designers, architects and building professionals to create homes that are as functional as they are beautiful
Serengeti Living is our immersive showcase at Decorex 2025 – a curated experience that reveals what’s possible when world-class lighting, invisible sound and seamless automation are integrated with design from the very beginning.
Serengeti Living is not a stand. It’s a story. A vision of how technology can quietly enrich everyday life, elevate interiors, and transform the way we feel at home.
Serengeti Living is a reflection of what’s possible when technology and design come together with intent and imagination.
At Homeplay, we don’t just install - we collaborate, coordinate and craft spaces that uplift and inspire.
Find us at:
Stand L20 - National Hall
Olympia, London
Date:
12th – 15th October
Serengeti Living is made possible by our exceptional brand partners — innovators in lighting, sound, automation and design. Their passion and expertise are woven into every detail, and we are proud to share this vision with you. To all our sponsors, thank you. This exhibit is yours as much as it is ours.
Partners
Lutron
Beautiful Light, Intelligent Blinds, Powerful Controls
The Art of Light and Shade - experience the rhythm, mood, and comfort of a perfectly balanced space. Through effortless, harmonious control of natural and electric light, Lutron brings Serengeti Living to life - where lighting and shading become an art form. As Platinum Partner, Lutron’s generous support powers the entire immersive journey, making this extraordinary experience possible.
luxury.lutron.com
Control4
Home Automation Unified Control
Every element of Serengeti Living is orchestrated through Control4, connecting smart devices and interoperating with third party brands like Lutron and Sonance to work in unison.
Control4 delivers a smart home experience that makes life more convenient, safe, and enjoyable
control4.com
Sonance
Architectural Audio Designed to Disappear
Sonance sound systems are expertly built into the fabric of the
Serengeti Living, delivering a rich and powerful immersive soundscape without a single visible speaker.
Their contribution proves that performance and discretion can coexist beautifully.
sonance.com
Hill House Interiors
Interior Architecture, Creative Direction & Curated Finishes
Hill House Interiors have been more than designers - they’ve been the creative force behind Serengeti Living. From the earliest concepts to the final touches, they’ve shaped the vision, the layout and the feel of every space.
Crucially, they’ve also curated and coordinated an entire network of design-led suppliers - selecting, briefing and integrating a huge range of contributing brands and products, including pieces from their own signature “Elegance” furniture collection.
hillhouseinteriors.com
John Cullen Lighting
Architectural Lighting Design & Signature Discreet Products
Drawing on over 40 years of pioneering expertise, John Cullen Lighting has brought creative insight and technical precision to every stage of this collaboration. Guided by a vision to light spaces that feel as good as they look, the design team has used a carefully considered palette of light to enhance Serengeti Living.
Through understated luminaires and inspiring effects, they’ve created dynamic layers of light that demonstrate how good lighting makes the exceptional more so.
johncullenlighting.com
MHB
Bespoke Joinery & Cabinetry for luxury homes
MHB believe true craftsmanship is about more than making furniture; it's about creating pieces that tell a story and stand the test of time.
Integrating advanced technology with the finest materials and time-honoured craftsmanship, MHB is renowned for crafting unique, high-end furniture for clients across the UK and internationally. Each piece is designed to align with the clients’ vision and needs, meticulously handcrafted in-house to conceal
technology with elegance.
mhbinteriors.com
The LED Studio
Innovative LED manufacturing for immersive spaces
We create innovative LED displays that turn spaces into experiences – building platforms that bring brands, stories, and messages to life.
Engineered in the UK, designed for the world, we specialise in seamless, design-led LED solutions that integrate beautifully into high-end interiors. From luxury retail to boutique hospitality and experiential environments, our technology transforms walls into storytelling surfaces – elevating the atmosphere without compromising the aesthetic.
theledstudio.com
We are also very grateful to our contributors, whose talent and dedication are an essential part of everything we create.
- Automated Curtain Track
Lutron, from £2,500 - Full Colour Intelligent Lighting
Lutron, from £5,000 - Home Automation & Unified Control
Control4, from £3,000 - Immersive Invisible Audio
Sonance, from £3,000 - Portrait Video Art Display
LED Studio, from £50,000 - Discreet Light Fittings
John Cullen Lighting, from £100 - Custom Bar & Media Joinery
MHB, from £10,000 - Lena Bar Stool
Hill House Lifestyle, £500 - Ellie Cappuccino Table
Hill House Lifestyle, £1,500 - Georgia Bar Stool
Hill House Lifestyle, £800 - Katherine Coffee Table
Hill House Lifestyle, £2,000 - Isabella Sofa
Hill House Lifestyle, £4,000
Every Homeplay project is a collaboration - a unique response to a client’s lifestyle, the architecture of their home, and the vision of their design team. From discreet lighting and hidden sound to fully integrated whole-home systems, these are just a few examples of what thoughtful technology can achieve when crafted with care.
Our Projects
Serengeti Living is just a glimpse of what’s possible. To truly understand how thoughtfully designed technology can transform a space – and blend seamlessly into your interiors – we’d love to invite you to our award-winning Experience Centre in Surrey. Explore the full depth of what we offer in a relaxed, design-led environment. Whether you're planning a project now or seeking inspiration, come and see what's possible when technology is crafted with care and imagination.
