Homeplay at Decorex 2026
Welcome to The Beach House: One room. One day. Light like you've never seen.

Introduction
Step out of the show and into a beach house.
Beyond the shutters, the sea. Sunlight moves across the water, and the room moves with it: the light indoors rising, warming, softening and falling in perfect time with the sun outside the window. Sound comes from everywhere and nowhere. Nothing looks like technology. Everything just feels right.
The Beach House is an experience about light: the one element that decides how every other choice in a room is seen, the one that rarely gets the attention it deserves.
It was brought to life the way our clients' homes are: Homeplay working hand in hand with interior designers, using technology to elevate the interior, never to intrude on it.
The light
The show is built on Lutron's Intelligent Lighting, with Ketra at its heart - the first electric light source that is true to the sun.
Most lighting holds one colour and changes only its brightness. This light follows the sun's natural arc through the day: warm and gentle at sunrise, clear and energising at midday, golden and calming as it falls. When it dims, it warms, the way the sun does. It reaches a 0.1% glow most systems cannot approach, and it renders fabric, art and skin the way their designers intended, at every hour of the day.
And the point of all of it is how a room makes you feel. Light is the body's clock: cool, bright light tells you it is daytime; warm, low light tells you to unwind. A room lit this way keeps you in step with the sun, which is why people who live with it all say a version of the same thing: you stop noticing the lighting, and you start noticing that you feel better.
That is what The Beach House demonstrates. Not a product on a plinth: a room that feels different at 7am, noon and 7pm, because the light is genuinely different.
The sound
Stand anywhere in The Beach House and the sound is simply there: rich, full and immersive, arriving from all around you rather than from any point you can name.
Waves roll through the room, gulls cross overhead, and the music sits in the space as naturally as the light does. Yet there is not a visible speaker anywhere. No grilles, no boxes, nothing on show at all: the entire soundscape comes from Sonance architectural audio, concealed completely within the fabric of the room.
Sound you can feel, from speakers you will never see.
“I live with Lutron's Intelligent Lighting at home. In the middle of the day, the light indoors feels like actual daylight. You don't think about it. You just feel good.”James, Homeplay
Stand L50 - National Hall - Olympia London - Sunday 11th to Wednesday 14th October 2026
Book Your Tickets Here
The room is grounded in natural materials and coastal tones, textures drawn from sand and sea. Light is one thread within that. The sound comes from eight speakers you will never find. The views, the curtains, the show itself: every element of technology in this room has been curated and concealed, so the design stays in charge.

That is what we do
We use technology to elevate interiors, working alongside interior designers and architects on luxury homes across London and the South East. Your design leads; we make it work beautifully - lighting, shading, sound, cinema, Wi-Fi and control, woven invisibly into the architecture.
The Beach House was built exactly the way we build homes: Hill House Interiors leading the design, Homeplay making the technology disappear into it.
If you design interiors, this room is what your next project could feel like.
A word of warning
We should be honest with you before you visit.
Designers who experience Lutron's Intelligent Lighting tell us the same thing, almost word for word: once you have seen it, you cannot unsee it. Rooms you loved start to look flat at the wrong time of day. Dimmed light starts to look grey. You begin noticing what ordinary lighting does to fabric, to skin, to art.
Three minutes in The Beach House may permanently raise your standards. Visit accordingly.
The Beach House exists because of the partners who supported it: lighting, sound, design and craft, each one bringing something they care about to a single room. Thank you to every one of them.
Partners

Lutron
Intelligent Lighting, Blinds & Controls
Lutron's support makes The Beach House possible, and the whole experience is built around Lutron's Intelligent Lighting, with Ketra at its heart.
luxury.lutron.com

Sonance
Architectural Audio Designed to Disappear
Eight speakers and two subwoofers are hidden in the fabric of the room. You will hear the sea, the morning, the evening. You will not find a single speaker. You are welcome to try.
sonance.com

Hill House Interiors
Interior Architecture, Creative Direction & Curated Finishes
The creative force behind The Beach House, as they were behind Serengeti Living: the vision, the interior architecture, and every curated finish in the room.
Crucially, they’ve also curated and coordinated an entire network of design-led suppliers - selecting, briefing and integrating a huge range of contributing brands and products, including pieces from their own signature “Elegance” furniture collection.
hillhouseinteriors.com

MHB
Bespoke Joinery & Cabinetry
The bar, the cabinetry and the windows, handcrafted joinery that conceals every piece of technology in the room with elegance.
mhbinteriors.com
We are also very grateful to our contributors, whose talent and dedication are an essential part of everything we create - here are just a few, more to come.


Every Homeplay project is a collaboration, a unique response to a client’s lifestyle, the architecture of their home, and the vision of their design team. From discreet lighting and hidden sound to fully integrated whole-home systems, these are just a few examples of what thoughtful technology can achieve when crafted with care.
Our Projects
The Beach House is one room, built for one show. If you want to see what's possible across a whole home, our Experience Centre in Surrey is where that lives: an award-winning space, open by appointment, where you can see, hear and feel what thoughtfully designed technology does to a room, not just imagine it from a stand. Come and see what's possible when technology is crafted with care.






