Serengeti Living at Decorex 2025: the curved sofa, lit coffered ceiling, bar and video wall seen from the side

Decorex2025

lighting design, lighting control, invisible audio, video art, keypad control

October 2025

Serengeti Living at Decorex 2025: a portrait video art display of flowers between lit shelves, above a curved sofa

Credits

Interior Design - Hill House Interiors

Lighting Design - John Cullen Lighting

Lighting and Shading - Lutron

Invisible Audio - Sonance

Control - Control4

Joinery - Matthew Hill Bespoke

Photography - Nick Smith

Overview

Serengeti Living was our room at Decorex 2025, built with Hill House Interiors and shown at Olympia for four days in October. The idea was simple: a beautiful room first, and only then the discovery of how much technology was quietly at work inside it.

Lighting led the design. John Cullen Lighting designed the scheme and supplied the discreet fittings, with Lutron controlling light and shade together so that one touch moved the room from a bright afternoon to a lamplit evening. Colour-tunable lighting shifted the mood in an instant, and the cornice and shelving glowed without a visible fitting anywhere.

Sound came from Sonance speakers hidden in the walls and ceiling, filling the space without a grille on show. A portrait video art display turned one wall into something alive, and Matthew Hill Bespoke built the joinery that concealed every piece of equipment behind it. Control4 brought it all together on a single keypad.

Almost a thousand people came to see the room over the four days of the show. What they saw first was simply a beautiful room. The technology only revealed itself once they had spent a little time in it, which was exactly the point.

The Serengeti Living stand at Decorex 2025 from the aisle, its curtains open to the bar and the video wall inside

A room that felt warm, layered and alive, with every piece of technology hidden inside the craftsmanship.

Crystal glass pendants hanging over the table in Serengeti Living at Decorex 2025

Pendants in Crystal

Glass pendants over the table, each one lit from within.

A Lutron keypad on textured wallpaper beside a lit display niche in Serengeti Living

One Keypad

A single Lutron keypad beside the shelving, in place of a wall of switches.

Leopard cub artwork beside a brass wall light in Serengeti Living at Decorex 2025

Art in the Right Light

A brass wall light and a leopard cub, lit so the picture glows and the fitting does not.

The bar in Serengeti Living at Decorex 2025, with backlit shelves of champagne and a lit coffered ceiling

Light That Sets the Mood

The bar was the heart of the room. Shelves of bottles were lit from behind so the glass itself became the light source, and the coffered ceiling above carried a soft wash with no downlight in sight. John Cullen's fittings were chosen to disappear into the joinery, and Lutron scenes changed the whole room from a daytime showroom to an evening bar in a few seconds.

Sonance invisible speakers sat behind the plaster, so the music was simply there. The video wall beside the bar carried the Serengeti itself, and the lighting scenes moved with it, so the room could be a bright plain at midday or a lamplit camp at dusk. Visitors watched the whole thing without ever spotting a speaker, a fitting or a cable.

Serengeti Living at Decorex 2025: bar stools, the curved sofa and lit shelving under the coffered ceiling
Champagne bottles in an ice bucket on a backlit marble shelf in Serengeti Living at Decorex 2025

Lit Shelving

Champagne on backlit marble, the light coming from the shelf itself.

A sculpted piece lit from above in a joinery niche in Serengeti Living at Decorex 2025

In the Spotlight

A single piece in a lit niche, with the fitting hidden in the joinery.

A sculpted figure holding a bowl in a lit niche beside patterned wallpaper in Serengeti Living

A Quiet Corner

A figure in a niche, lit from above by a fitting you will not find.

Serengeti Living at Decorex 2025: the curved sofa facing a video wall showing the African savannah, between lit shelves